A Letter from Arborguard President, Spence Rosenfeld:

I don't have an MBA and never went to business school. Instead, I learned about trees and then started a tree care business. So far, I haven't really missed the business training. Sure, I've had to gather information along the way. But, really any success I've enjoyed has been because of a few promises I made to myself a long time ago. These promises have become the heart and soul of Arborguard. I'd like to share them with you now.

• Always do my very best.
• Don't work for money. Instead, work for the love and passion I feel from within.
• Treat everyone with honesty and fairness, as I would want them to treat me.
• Always do the right thing with the highest moral and ethical standards.
• Provide the best quality possible for those who understand and appreciate it.
• Listen to the customer and try to understand what they want.
• Admit my mistakes, take immediate responsibility and, without compromise, make amends.
• Contribute to the welfare of humanity and the community as a whole.
• Know what I believe in and live by those same principles.

I recently spoke for 30 minutes about quality and pride and taking care of the customer. Afterwards, I was asked how I could talk like that off the top of my head. Without thinking, my reply was "It's easy because I know what I believe in."

When we work for you, my hope is that these beliefs will shine through. Please let me know how we are doing.

Thanks!

Spence

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